Blizzard games are best when played with friends, and new Facebook integration features such as Facebook Login and Live API will make that easier than ever
Facebookâs collaboration with Blizzard reflects the global social networkâs commitment to supporting world-class entertainment experiences
IRVINE, Calif.âJune 1, 2016âBlizzard Entertainment and Facebook are working together to provide gamers around the world with new ways to connect and share their gaming experiences, while bringing more high-demand entertainment content to Facebookâs global platform.
The companies announced today that a major step in their ongoing collaboration will begin later this month with the integration of Facebook Login in Blizzardâs PC games. This will enable players to sign up for and log in to games such as
World of WarcraftÂŽ, Heroes of the StormÂŽ, HearthstoneÂŽ, DiabloÂŽ III, StarCraftÂŽ II, and Blizzardâs most recent blockbuster release,
OverwatchÂŽ, using their Facebook accounts.
Adding Facebook Login will pave the way for new social functionality in Blizzard games while highlighting Facebookâs capabilities as a platform for sharing, viewing, and discussing AAA game content. As an example, Blizzard is in the process of incorporating Facebookâs Live API in order to create its own âGo Liveâ streaming functionality for its games. When this functionality is implemented, players will for the first time be able to livestream their Blizzard-gaming sessions directly to their Facebook timelines, and friends will be able to subscribe and be notified when new streams are available.
âBlizzard games are best when played with friends, so itâs important to us to provide our players with features and services that make it easy and fun to share their experiences with each other,â said Gio Hunt, executive vice president of corporate operations at Blizzard Entertainment. âWeâre working closely with Facebook on this integration for
Overwatch, as well as our other games, and we look forward to sharing further details on our plans as development progresses.â
As part of the collaboration between the two companies, Blizzard recently hosted multiple livestreams via Facebook. The first series of streams centered on Heroes of the Dormâ˘, Blizzardâs collegiate tournament featuring its popular team-brawler
Heroes of the Storm. Last week, Blizzard hosted a livestreamed launch event for
Overwatch on Facebook.
âBlizzard has a passionate community of players, and an incredible track record for launching innovative and high-quality gaming experiences,â said Leo Olebe, global games partnerships director at Facebook. âOur collaboration on
Overwatch demonstrates Facebookâs commitment to partnering with AAA game companies, while further empowering Blizzard gamers to connect and share the content they're most passionate about with the friends they play with around the world.â
In preparation for the
Overwatch launch, Facebook worked with Blizzard on a comprehensive mix of Facebook and Instagram marketing solutionsâincluding Carousel ads, Canvas, and Instagram Marquee. Using the platformsâ powerful targeting capabilities, Facebook helped Blizzard present the game to a broad set of gaming and entertainment audiences within Facebookâs and Instagram's global audiences of 1.65 billion and 400 million people respectively. On Facebook, more than 650 million people play games connected to Facebook every month across web, mobile, and console.
Overwatch is a dynamic team-based shooter in which players choose from a cast of 21 diverse heroesâeach with their own unique arsenal of extraordinary weapons and incredible abilitiesâand battle to complete objectives in various locations across a near-future earth. The game is available now for PlayStationÂŽ4 computer entertainment system, Xbox One, and WindowsÂŽ PC in English, Latin American Spanish, Brazilian Portuguese, German, European Spanish, French, Italian, Polish, Russian, Korean (PC only), Japanese (PC and PS4⢠system only), and traditional and simplified Chinese (PC only). The game has been rated T for Teen by the ESRB.
For more information about
Overwatch, visit the
official website. For screenshots, videos, and other media, visit Blizzardâs press site at
blizzard.gamespress.com/overwatch.