Doesn't seem to be any pattern to this at all. I had always thought it was more the faction change that reset your points.
I decided to change factions and give it another try this week to no avail. However when i followed it up with a server change it worked for me
and once again i got to recap my conquest and valor pts.
In case anyones wondering i transferred from Horde to Alliance on Area 52 US, and then i transferred from Area 52 to Lightbringer US.