• Blizzard is not a single, omnipresent entity, part 1

    Alternative title: Hating is the new loving.

    I'm gonna play the devil's advocate a bit here.

    Sometimes I wonder - what's going on in the head of someone who sees some news in one of the many WoW-related websites, then, while under no influence or possession of an evil spirit or under a gun pointing at his head, decides to reply with:

    "FAIL BLIZZARD, FAIL..."

    "again, bli$$ard showing they only care about there pockets!!!"

    Now, you see, I'm not a native english-speaker. English is not my first language, or second for that matter. But let's, for the sake of sanity, ignore how in these examples one individual used "there" instead of "their", and neither feel particularly compelled to use Shift or Caps Lock appropriately. No, this we're past.

    What blows my mind is how much people love to whine about Blizzard in every way possible, at every present chance. And as much as I'd love to say this is some inherent aspect of the human being (which probably is), it's considerably less present at, say, about every other community. Even if we exclude strong fanbases such as Nintendo's and Apple's and broaden our range to smaller companies, I still have a hard time naming communities that are so bitter as World of Warcraft's.

    Don't take me wrong - I don't believe everything is perfect. I also strongly believe in criticism, specially self-criticism, but also positive, constructive criticism of everything around you. An analytical behavior. I'm not saying the game doesn't have flaws, as it in fact does have many. What I'm talking here however is what always stroke me as downright immaturity.

    So I decided to write this text making my own comments on these popular criticisms. So let's start with the title, shall we?


    1) Blizzard is not a single, omnipresent entity


    "BLIZZ SHOULD STOP MAKING MORE USELESS STUFF SO THEY COULD FOCUS ON THE GAME ISSUES!!!"

    I have seen a mind-numbing number of people who genuinely believes that because the company is releasing, say, a new vanity pet, they're not paying attention to the greater aspects of the game such as balance and class issues.

    Because, you know, the 4 game designers and programmers had to quit whatever important number-crunching they were doing to open Maya and make a new pet, consuming a large amount of time and resources that could be better used elsewhere.

    Except that programmers, level designers, game designers, low-poly artists and cinematic artists have different departments, plus they also have different departments and jobs within, such as artists whose only job is to make background models, and artists whose only job is to make weapons.

    Now all would be fun and games if we were talking about a small company here. We're not - we're talking about Blizzard. There's a huge taskforce behind WoW - each with specialized jobs, and growing, as you can see from their job page. Did I mention it's huge? Click on "credits" next time you load WoW. For all purposes, do check the job recruitment page in Blizzard's website, and take a look at how at any given time there are dozens of different jobs available to each specific game.

    Which brings me to something else - the decisions made aren't also taken by a single individual. Blizzard has a bunch of people thinking, and huge decisions aren't taken by just one person. Like all human beings, mistakes can be made.

    Of course none that matters to the people spewing "LOL BLIZZ FAILS SO MUCH" as if Blizzard is a lone guy working on his basement, failing a lot by making... many millions of dollars.

    Yeah.

    2) Blizzard is about the money


    You may interpret this as me making fun of the complaints, but they're right. The problem is that this is not a thing to complain. Here's a little secret:

    Every company is about the money.

    Every single one of them. That does not mean that they're not doing something they like, or have a philosophy behind it.

    You see, we all have to pay the bills, so these are not mutually exclusive. Most people working with games could think of many different fields that would be more profitable, but they wanted to do that.

    Of course even if the company philosophy consists entirely of making money, they still need to make the games in such way that people will be buying them, so they have to be fun games... somewhat. And if you knew how many huge names are having huge losses... because they spend too much on super-productions that are simply not fun enough. There are many companies having losses right now because they don't have people with focus and passion working on the games, it's just an industrial line.

    Blizzard is very different in that aspect, even if you consider the merge with Activision (truth be told, Blizzard has never been an independent company anyway - they always had to answer to someone higher). They have a lot of independence on the creative aspect that other companies don't - because what they do works. The famous names in the company are very vocal about what they do, why they do and how they like what they do.

    The end result is that you, complaining or not, is having enough fun to want to pay monthly for the game. This is more than 99% of the other MMORPGs can claim, specially how many of the "next WoW-Killers" super-productions flopped.

    This is it for part 1. Come back for part 2 for more exciting, popular complaints!



    Also, feel free to link to this every time you read "FAIL BLIZZARD..." in a forum.
    This article was originally published in blog: Blizzard is not a single, omnipresent entity, part 1 started by Bloomfalls
    Comments 21 Comments
    1. yrref's Avatar
      yrref -
      Marry me please.
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