Guild Leadership with Confidence

[Confidence]

Guild Leadership with Confidence

Preamble

This is my first real written guide, so I really hope you enjoy. Being in AP English, I am always open to criticism both in terms of content as well as the actual style of writing, so don’t be afraid to let me know if you see any spelling or grammatical errors!

Throughout this guide I will be using The Guild Leader’s Handbook by Scott F. Andrews, writer for WoWInsider’s guild column, “Officer’s Quarters” as a reference.

I’ve been playing World of Warcraft since it released and I’ve also played various other MMOs prior to WoW, so I have quite an extensive amount of experience relating to the leadership and conduct of guilds, clans, and other forms of organized play. While this guide has been written based on World of Warcraft ideology, feel free to use it as it applies to your individual situation.

While I have worked very hard to compile this guide, please keep in mind that it is only a general overview of being a guild leader and lacks specificity. My intent was for you to take knowledge from this guide and for you to use it as a reference, connecting this information to that of specific events in the game world with a general outlook.

Also please keep in mind that this guide has been prepared subjectively and has been written because I feel that you may benefit from my thoughts, experiences, and overall opinion on how a guild can be run successfully. You may disagree on some points and I encourage such thought because that allows you to prepare a thorough analysis of certain aspects of running your guild.

A New Beginning

Creating a guild can be difficult. There are so many things you should be thinking about when you’re starting a guild. You should be thinking beyond the name – what do you want your guild to be about? What kind of overall personality should your guild have? What is the foundation you will be setting for your guild? Do you want to create a guild full of elitist pro-gamers, or would you rather have a helpful, loyal group of slower-progressing individuals with less free time on their hands? Think about what you want your guild to represent.

Create a guild based on your desires. What kind of a guild do you want to be in? PvE or PvP? Don’t bother with creating a leveling guild if you’re interested in raiding and not guiding anyone through the levels – you’ll be wasting your own time. I’m going to be up front with you, if you want to build a guild exclusively for max-level raiders, you’re going to have a hard time recruiting as a level 23. As a leader, you need to set an example for others to follow, starting with your recruitment specifications. If you want to create a casual leveling guild, you’ll have an easier time if you’re either leveling yourself or willing to help others level (or both, being the ideal combination).

Large or Small?

Also keep in mind how big you want your guild to be. Not everyone wants to be in a huge guild full of gossip, cliques, and drama along with a plethora of crafters, raiders, and experienced players, then again not everyone wants to be in a small guild with less resources either. There are pros and cons to each, and at this point you just need to decide what works best for you and go from there. With more people, you will spend more time managing the guild as whole and organizing events that will keep everyone on their toes – this should be taken into consideration if time is an issue for you. If you own a copy of The Guild Leader’s Handbook and you’d like to see a visual of the advantages and drawbacks of large and small guilds, refer to Table 1-1 Advantages and drawbacks of Large Guilds and Table 1-2 Advantages and drawbacks of small guilds on page 31 as well as the Guild Identity Flowchart on page 56.

Naming Your Guild

Once you’ve given some thought to what you want your guild to represent, the name should come easier to you. You want your guild name to accurately define your guild in a general way. Try to keep your guild name concise and to the point; names like “Midget Gnome Kings of Stormwind” (if that even fits in the name prompt window) lack meaning and are a turnoff for potential recruits. Just the same, try to refrain from names that are too vague or too specific, such as “Stormwind Knights,” “Epic,” or “Raiders.” Work on finding that middle ground; some good guild names include “Work Harder,” “On The Farm,” and “Show Gnomercy.” Try to refrain from names that can have a double meaning, such as “Game Over” – who’s the game over for: them or you?

Guild Policies

Now that you’ve conceptualized your guild’s overall personality and you’ve come up with a guild name, work on the ground rules. You want your job as a moderator and a leader to be as simple as possible, and you can accomplish this by setting ground rules that cover everything. One thing I’ve learned as a guild leader is that you don’t want to be too specific here – if you’re too specific, people will skip around and end up not reading the more important stuff. Be broad and still to the point; a basic outline will be sufficient. One thing you should be sure to let everyone know here is that they should leave their drama at the log in screen – sometimes it’s necessary to clear the air about things, but when it gets out of hand you may watch dozens of members leave your guild if you don’t handle the situation quickly and effectively.

Promotion Process

After you’ve created a basic outline of guild policies, outline how your promotion process works. One thing that irks me about many guilds is that their promotion process is often completely random. You want your promotion process to be a tool of thanks to members you want to recognize and appreciate for their contribution to your guild. If you’re a leveling guild, perhaps you’ll decide to base ranks purely on level, or if you’re a raiding guild, perhaps you’ll base the ranks on gear score – from personal experience, this type of system annoys many loyal, helpful members, so I encourage you to create a system based on how helpful people are instead. However, you don’t want to get nitty-gritty here either. I’ve based my rank system on points which a member accumulates by helping other members; a sort of reputation system if you will, and it didn’t work because it became overly-complicated to the members. Spreadsheets shouldn’t really be required for promotions, and if you do use them, calculation formulas should not be needed!

Function Over Novelty

You can create a guild website for your guild now or wait until later. Perhaps you don’t have the means to create one and you’ll need to enlist a willing member instead. Whatever the case, just keep in mind that many accomplished gamers will require their guild-to-be to have a guild website where information is posted in an organized way, which is perfectly understandable. Just the same, you can choose to acquire a voice chat server (preferably on Ventrilo or TeamSpeak) or put it off until later. Voice chat is really only necessary for raiding guilds trying to take down bosses in complicated raid encounters; one can get through a leveling dungeon quite easily without voice chat. If money is an issue, look for a free guild webhost, such as GuildZilla (click here to learn more about GuildZilla from my info video on YouTube) or WowStead, just the same you may also be able to secure yourself a free channel on a fellow friend’s Ventrilo server. Money shouldn’t keep you from running a guild (unless it keeps you from paying for your WoW subscription, that’s different), so don’t feel bad about putting a little donation box on your free website that allows members to toss a few bucks in for whatever cause they so desire (consider including a dropdown with options that they can choose to support, ex. Ventrilo, raider has financial struggles – pay for their month of WoW, etc.).

Running Your Guild

Now that you’ve created your guild, you’ll need to start recruiting. If you want a larger leveling guild, perhaps you will go through broad recruitment to pick up as many members as possible. If you’re looking to build a smaller guild, you will want to take careful consideration as to who gets in your guild. One thing’s for sure: you definitely want to steer clear of the selfish “I will ninja everything” personality types. When you announce recruitment in the appropriate “Looking For Guild” channel, be sure to specify exactly what your guild is about – if you’re PvE or PvP, leveling or raiding, casual or hardcore, large or small, be sure to say so in your recruitment message – you don’t want anyone to walk in feeling half blind, otherwise they’ll more than likely be the first ones out the door.

Applications

Eventually (or initially, whichever you prefer), you may want to create an application process. Try to make your application rather simple to navigate through but also require that initial effort – get applicants to read through your guild’s mission statement and/or rules by asking them a question about a specific part. Find out enough about this person through the application that will allow you to make a judgment on rather or not they would be a good match for your guild. Be sure to follow up with the applicant to let them know if they have been accepted, declined, or if you want to have a group run with them to find out more about them.

Officers

You’ll need to find officers. Officers are essential because they provide your members with a feeling of support and prevent them from feeling oppressed by an all-too-powerful tyrant dictator who does nothing except make unilateral decisions that have backlash on the rest of their members. In finding officers, look for quality members who represent the values that you’ve molded your guild after. An officer is an authoritative figure in your guild and should be looked up to, so if they’re the one breaking all of your rules, they’re probably not a good candidate for the position. Be sure you get to know them before promoting them – making every founding member an officer after just randomly inviting them to get your charter filled up is probably one of the worst things you can do as a guild leader.

Discuss!

Talk to your guild members. Nothing’s worse than an empty, inactive guild chat channel. What a waste of a channel! When members start talking about things, the shy ones start chipping in here and there and eventually you have a budding bounty of conversational people who actually care about each other, thus providing them loyalty to your guild. A guild channel full of bashing and thrashing with bitingly sarcastic and venomous monster-members is equally as terrible, and you should ensure that this type of madness is cut to the quick at the point it starts to erupt. Sometimes you may be forced to remove a member or two, but always take careful consideration when you have to do this and try to talk to them about what’s going on.

Loyalty Among Members Is a Necessity

Loyalty is extremely important. Without loyalty, members will up and leave your guild at the drop of a pin without so much as saying good-bye, or by saying good bye they will go on a mad rant in which you and your cherished members will be caught in the crossfire. Besides initiating and carrying out some meaningful conversations, you can also show appreciation to your members by recognizing them for their efforts and using the promotion process you’ve previously created.

Care Packages

Everyone needs to be recognized at some point, and one great way to recognize your members and provide them with more loyalty for your guild are “care packages,” if you can afford to provide them. Care packages are gifts that you can choose to send your members for various reasons to acknowledge them. I used to send my members a veteran’s package every six months which included a bounty of consumables and a nice little thank you note (via the in-game mail system) for which they were extremely appreciative. I also used to mail our new members bags, as it gets extremely annoying as a newbie to the server to be without bags to hold everything. This wasn’t the best idea because these members ended up getting lazy for the most part and expecting the guild to afford everything they dreamed of, so it is my recommendation that if you’ve decided to create a leveling guild, that you reserve the bag handouts for contests or members that have been active in your guild. Also, I used to mail out retiring packages to members who quit the guild on good terms. These retiring packages contained about a week’s supply of consumables to tide our former members over for a little while so they would have a smoother transition into their new guild. Often that very consideration brought members back with a new appreciation for our guild later down the road.

Be Server-Wide

Finally, build a good reputation between your guild and your server. Encourage members to do things to help out the server and work with others in the community to spread the word about your guild. A great way to handle this sort of thing is to see if you can help manage a sticky on your realm’s forums, for which people will be extremely grateful and they’ll get to know you as an organized guild leader and contributor to the server.

[CheeseProphet]

Tl;dr, color gave me aids

[Confidence]

Tl;dr, color gave me aids

It's a multi-colored guide. What'd you expect? A paragraph on how to run a successful guild?

[t1mPan]

Idd Tldr... Nah but you should split the text up more in smaler headlines like ''Guild Website'', ''Social'' and such to make it easier to read.
If you'll add this things and change the colour abit ill +rep you mate
Really good guide.

[Confidence]

Idd Tldr... Nah but you should split the text up more in smaler headlines like ''Guild Website'', ''Social'' and such to make it easier to read.
If you'll add this things and change the colour abit ill +rep you mate
Really good guide.

Good suggestions, thanks! Definitely valid points, will do.

[t1mPan]

Awesome, now it looks like it's alot more but you can quick read the part you want and such, but +rep as promised, good work

[CheeseProphet]

Good suggestions, thanks! Definitely valid points, will do.

U have 433 posts on a forum swarmed by trolls with 1 rep yet u cant figure that out when someone says "tl;dr"...

[Canbus]

Who is this tl;dr you're all talking about?

[Sativ]

If a guide on guild leadership is TLR Then you're not ready to lead a guild =)

Nice guide. I for one stock piled massive amounts of ore in my Gbank once things started to pick up i had over 20 of each gem waiting to gear/enchant guildies.

Made a TAB in the Gbank for everyone to deposit greens into for Disenchanting. We have sort of a Socialist thing going on here. Everyone puts some effort in and anyone gets free enchants/Gems.

Getting started in raiding was our biggest problem. But after three weeks of setting up guild events. We got Magmaw/Omnitron down on our 3rd/4th attempts on them both. It's really encouraged people to start running more hgeroics with one another.

One thing that i noticed got us going was "NO GEAR REQIUREMENT" Not alot of people know how much gear they should have. So they give up and dont log on. A warlock of ours in mostly 333s pulled 10k DPS on Magmaw. I was severly impressed. I found out later that day he had picked up two BoE epics as soon as he was invited to group beause he wanted to preform well.

A little encouragement goes a long way when leading a guild.

[Confidence]

Awesome, now it looks like it's alot more but you can quick read the part you want and such, but +rep as promised, good work

Thanks!

If a guide on guild leadership is TLR Then you're not ready to lead a guild =)

A little encouragement goes a long way when leading a guild.

Haha two very true statements. A guild is often a place where one should feel supported and encouraged, so effective guild banking/distributing is essential.


Also, the guide has been fully re-colored. I feel like that's a better color scheme anyways.

[mihaitza]

Nice guide, good references to the books (or w/e they are, I'm assuming they're some kind of written piece of work).
+rep from moi

Off topic: If I may, I'd like to say that your writing lacks some important details in some places, other than that it's really great. Good balance between the "frosting" and the "cake" if you know what I'm saying. Keep it up.

EDIT: Grr...I gotta spread some rep. I'l be back later.

[Wickot]

I'm going to skip through the replies to say this.

My guild is struggling to find members, as the big guilds on my server are a head of us greatly. And due to this, I am finding your guide very helpful, and should be a real big hand bringing it back to life. Have sent the link through to my officers, and are talking about this right now. Thank you.

[Confidence]

Nice guide, good references to the books (or w/e they are, I'm assuming they're some kind of written piece of work).
+rep from moi

Off topic: If I may, I'd like to say that your writing lacks some important details in some places, other than that it's really great. Good balance between the "frosting" and the "cake" if you know what I'm saying. Keep it up.

EDIT: Grr...I gotta spread some rep. I'l be back later.

Thank you, and yes it is indeed a book that I was referencing.

I do understand that this guide lacks some detail, but I didn't want to re-create a novel on how to build a guild either. My intent was to cover the most valuable points briefly with careful consideration. However if you do notice specific areas which need to be addressed, please let me know so I can investigate that information.

I'm going to skip through the replies to say this.

My guild is struggling to find members, as the big guilds on my server are a head of us greatly. And due to this, I am finding your guide very helpful, and should be a real big hand bringing it back to life. Have sent the link through to my officers, and are talking about this right now. Thank you.

You're very welcome, I'm so glad you have found this guide to be so helpful! Thanks for such an appreciative reply. I wish your guild the best of luck.

[Duplicity]

My guild at first was a small guild. Probably 4 active at a time. We all left the bigger guild who just whored members to get guild level up.

We didn't want to do the same thing as our previous guild..but we felt like our guild was pretty dead. Recruiting is pretty hard in Cataclsym because people are pretty greedy on perks and would prefer the Guild Level 15 then to the Guild Level 1 or 2.

Forming a guild will always be rough. And spaming chat won't always yield more members.

Great guide and I would like to emphasize on the paragraph where you want to treat your guildies with respect instead of a giant guild who just wants to reach 25. A gift is great along the way. I personally buy tons of cheap netherweave and allow the new members to grab 1 bag a day.

I ended up using Ninjainvite for fun to see how many members we can get. From 20 members we grew to 100 in no time with out formally spamming chat (Just about 10 active any given time but sleeping time. It's an achievement to us) and I've made plenty of new were strangers, now great friends because communicating with guildies and trying to start civil discussions in chat helped a lot.

You should cover some "no brainer" topics to avoid in guild chat. Such as religion, politics, race/ethnicity, sexuality and etc.


Overall, great read. (Sorry for the scattered thoughts. Tired :P)

[Confidence]

You should cover some "no brainer" topics to avoid in guild chat. Such as religion, politics, race/ethnicity, sexuality and etc.


Overall, great read. (Sorry for the scattered thoughts. Tired :P)

Thank you! Yes, you are correct. Those topics should be listed in ones' guild policies as they are very touchy subjects.