If you don't want to read this entire article, but you're primarily focused on how to get your mount at level 30, follow these steps. They will work for anyone, require no grinding sessions, and generally offer a high reward-to-time ratio:
* If you do nothing else, do this: Learn to use the Auction House, both for buying and selling.
* Install the Auctioneer addon and use it to your advantage in the Auction House.
* Bargain hunt, do not pay full price.
* Always post a buyout price on your auctions - many players will not bid on an auction with no buyout, unless the item is heavily discounted, and then it usually sells for a fraction of what it could have gotten. You will have more sales at a higher price and get your money more quickly if you post a proper buyout price.
* When you have saved around 5g (and you will quickly, due to having taken gathering professions), you can start investing. Buy cheap items on the AH and then re-list them for a profit. Only buy and sell what you know, and test your theories in small quantities.
* Taking two of the gathering professions: Mining, Herbalism, or Skinning is a surefire moneymaker.
* You don't have to Fish, and fishing is not to everyone's taste, it involves a lot of sitting and staring at a bobber, but fishing can become a good source of income as you level.
* Crafting professions are money sinks if you pursue them.
* The advice, "Do not take crafting professions until you are over level 40." is sound; at that level you can harvest many of the materials for yourself.
* None of the crafting professions offers profit margins at low levels that exceeds the profit from selling the raw materials (ore, herbs, and skins).
* Instead, in fact, often you lose value by crafting goods, the raw materials are worth more than the product.
* If you do craft, learn what sells.
* Generally, do not craft white items unless you know there is a demand for that item.
* Learn what stats are useful and craft items that appropriately enhance those stats.
* Do not overproduce; increased supply depresses price. You will get a better price per item if you sell fewer of an item.
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* Be frugal upgrading your gear.
* Every bright, shiny new piece of gear is going to be old and shabby in a level or two.
* Learn what stats help your character, and stick to that gear - avoid having to replace gear.
* You do not need to upgrade at every opportunity, especially while leveling. Not even every nth opportunity.
* Does the gear you are thinking of upgrading to offer a significant improvement? Think in per cent increase.
* Plan on getting gear from quest rewards, drops, or instances.
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* Avoid investing a lot in high priced, well stat'ed gear, typically blue or purple gear.
* Remember that you will be replacing it soon, no matter how good it looks now.
* The demand for blues and better gear is high, so the price is supported. You will not be finding many bargains.
* The players buying for Twinks have much better resources available, and can both afford to and are willing to spend a lot for the best gear. This drives the price up very fast and very far.
* Participating in raid groups into instances can get you the same gear.
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* If you're a first-time player, learn first. Research. Ask. Test. Try, wisely.
If you follow this basic advice you should have no problem at paying for the mount at level 30, and you will always be able to afford skill training, food and potions along the way.
Cold Booting your Economy
You've started a new character with no alts for support, and you are dealing in the coppers level. How do you get your financial engine rolling?
Most of these should sell for silvers each in the auction house:
Harvest Small Eggs and sell them.
Harvest Stringy Wolf Meats and sell them.
Harvest Chunk of Boar Meats and sell them.
Train and get tools for two gathering professions. Do this even if you plan on taking different professions - this can give you orders of magnitude more cash in just one run:
Invest in Apprentice Level Mining Profession Training, mine copper, and sell it.
Invest in Apprentice Level Skinning Profession Training, skin leathers, and sell them. Leather scraps will typically be in the multi-copper range.
Invest in Apprentice Level Herbalist Profession Training, gather herbs, and sell them. Low level herbs may only sell for multi-coppers.
Detailed Guide
For those interested in more details on spending wisely, and generating good cashflow, we cover a number of topics in more detail. Please note that this guide represents the accumulated wisdom of many people. You don't necessarily have to do all of these things--there is no one "right" way to make and manage money. However, these pointers will give you ideas on how to establish a firm financial foundation for your character.
Saving Your Money
The most important step in being able to buy a mount and make other large purchases should be self-evident: saving. Economize as often as you can, and don't buy anything unless you absolutely have to. You can burn through hundreds of gold even before level 30 by visiting the auction house for new equipment at every opportunity. If you do so, over the long haul you will be left with very little to show for it. Before level 30, keep your eyes on the prize: getting that mount. The mount helps you move faster. Faster movement means faster killing, faster quest turn-ins, and faster leveling. It is the most important tool to fast leveling you can get at level 30, and infinitely more important than getting your hands on that Left-Handed Vorpal Cleaver of the Zipswitch that you could have purchased at level 23. Stay focused.
The same goes for the level 60 mount. An elite ground mount means still-faster leveling. Not only that, but you'll get knocked off considerably less often by mobs while getting around inside zones, meaning you'll die less often as well. So it behooves you to get one as rapidly as possible.
Once your character makes it to Outland, cashflow frees up considerably. The quest rewards are much better than in Azeroth. In fact, a typical character will earn from 1000-1200g in quest rewards and vendor trash while leveling 60-70. The tendency is, therefore, to spend more freely. However, it is important for players not to go crazy on their spending once they make it to Hellfire. For one thing, training costs, repair costs, and consumable costs are also higher. More important, there is a large purchase that you are going to want to make right away when you hit 70, and that's your first flying mount. That "bird" not only costs 900g , but it's also required for Karazhan attunement (which necessitates your making a trip to Arcatraz). Therefore, budgeting carefully during the 60-70 leveling process is essential to ensuring you have sufficient cash on hand for making that purchase.
Here are some things to consider when budgeting your money:
Bank Alt
Creating a level 1 alt and running it to the nearest capital city just to stand by the mailbox is an effective way to not only cheaply increase your available bank space, but to be a simple savings account. Figure out how much you want to have on-hand on your character based on how much you normally spend on repairs, food, ammo, etc. and send the rest to the bank alt.
The principle here is "Out of sight, out of mind.". Money "you don't have" cannot be spent, requiring you to log out of your character, and then to log into the alt.
Other advantages include near-instant access to the Auction House, and freeing up your inventory whenever you're near a mailbox for only 30c a slot. Even if you accidentally send the wrong item to the bank alt, it can be returned-to-sender for free. It's very quick, due to the fact that sending mail between characters on the same account is always instant.
Economizing on Professions
Improper leveling of your production profession skills can cost a small fortune. Heck, even proper leveling of some production skills can cost a small fortune. And keep in mind that equipment you produce using your profession will typically be slightly worse than equipment otherwise obtainable at your level via the Auction House and/or instances. It is therefore strongly recommended not to take on a production trade skill until you hit at least level 30, or better yet, level 70. However, if you are determined to take on such a profession (particularly under level 30), read a suitable leveling guide in order to gain whatever skill level you desire for the least amount of money.
Getting Good Equipment Without Breaking the Bank
The most important part of saving is to never buy equipment unless you're positive that it will increase your earning potential, or significantly speed your character's leveling progress. While it is true that gear is important (particularly for melee combat characters), it is also true that an overemphasis on having great gear before level 70 is dumb. Who cares if you're wearing a green sword at level 43? If you're advancing well, you aren't going to be level 43 for very long anyway. The only gear that "counts" is level 70 gear.
The two best ways to get good equipment are:
* Finding quests with rewards that will be useful to you. If you can get yourself in a good guild, or team up with some higher level players in group quests, you can often get higher level quest equipment that you couldn't get on your own.
* Using the Looking for Group interface, or joining a good guild, and doing instances that are around your level. You'll learn valuable grouping skills, and the level of loot in an instance is typically much better than what you could find on your own. If possible, concentrate on instances with humanoid mobs, since selling the cloth that they drop is a good way to make money.
A common mistake of new players is to upgrade their gear at every opportunity, paying for a new piece even if it will only add one or two new stat points over an existing item. Likewise, investing in headgear, neckwear, trinkets, and rings at the earliest available levels can also consume valuable cash. While it might seem foolish to leave an available slot empty, you will eventually find something to fill it. In the mean time, the 1g or more you save will serve you well if you invest it wisely. The bottom line is that one can easily level all the way to 70 relying on just quest/drop greens, though instance blues help a fair bit, especially if it's your first time.
This is not to say that you should never buy gear. Having equipment that is reasonably current while leveling allows you to kill enemies faster, and die less often in the process. Faster leveling = sooner to higher levels (where the real money is to be made). Likewise, death = loss of time. And, as we all know, "Time is money, friend!" So, players should not hesitate to make well-considered equipment acquisitions during their leveling up, but only if they represent a substantial improvement over their existing equipment and if the price is right. Try to find good deals. It should go without saying that you should never purchase any equipment from vendors; always use the Auction House. Look several levels above and below your own for bargains. Don't buy items that you won't hold onto for at least 4-5 levels. And don't always use the buyout option at the AH. Some of the best deals come from bidding and being patient. If you know there's an item that would be great for you, say, five levels from now, keep your eye out for it and bid on it, several times if need be. When you get it, stuff it away for later.
If you plan on doing battlegrounds, hold off upgrading until you are near the upper end of the bracket, where it will make some difference. The brackets run from 10 to 19, 20 to 29, etc. You will need to be near the top of the bracket and have good gear in order to compete (really, you will die anyway if you are not a twink), so planning to upgrade at that time makes sense.
Note that these general principles do not apply to blue or purple items. If you are a first-time player, there is absolutely no reason to purchase these items. None. Sub-70 rare and epic items are only for the alts or twinks of established players that have money to waste (because that's what it is) by showing off their Staff of Jordan (or whatever). Blues and purples are completely cost-ineffective for first-time characters. Within a few levels, you will find green gear that is roughly comparable, or you'll get better blues from instance runs at the same level. So, do not buy these items, under any circumstances, if you are a first-time character (no matter how cool they look). And even if you're reasonably well-off financially, think twice. This is especially true as your character gets closer to level 58. Even the most basic quest-reward gear in Outland will have substantially better stats than anything you can buy off the AH for a level 56 character. As such, smart players stop making AH gear purchases by about level 54 or so, and then just gut it out until level 58. Within the first several quests in Hellfire peninsula you'll have replaced half of your gear in any case, guaranteed.
Buying Items on the Auction House
The Auction House is always the best option for getting good equipment at a good price. The only items you should be buying from Vendors are basic consumables: food, water, arrows, bullets, vials, dyes, etc. Everything else should come from the Auction House, because it's better and cheaper. Keep these tips in mind when buying items off the Auction House:
* Always check each of the prices of the item, and look over a spread of several days. This is not so important on small items, but anything that you are spending hundreds of gold on you need to check prices carefully. It is also a good idea to check a website such as Allakhazam, Goblin Workshop, or Wowhead to see what an item normally sells for.
* Make sure you have an idea of how much you should be spending on an item. Don't be afraid to ask for a price check on the Trade channel, or from members of your guild. Other players may have the item, or may have seen it on the AH before. This can prevent you getting ripped off.
* Be warned that players will occasionally list items in the Auction House that are sold by vendors. This typically applies to limited sale quantity items or items in remote, harder to reach locations. Items from Outland that advance certain skills (such as books for training Cooking or First Aid past a skill of 300) are typical. These items are notoriously listed for 2, 3, or even 10 times their vendor purchase-able price. Using an add-on such as Auctioneer Advanced can forewarn you of such a tactic. You should ONLY buy such items if your server is so full and busy that you simply are unable to acquire the item on your own. Otherwise, wait for the vendor to re-stock (usually takes about 20 minutes to 1 hour depending upon the vendor). You'll save yourself a considerable amount of money. See Buying Items from Vendors for Resale below for more on this.
Anyone who is serious about using the Auction House should get the Auctioneer addon. Auctioneer assists players in the auction house by automatically gathering price information for your server. Among other things, Auctioneer offers the following useful features:
* The normal auction house window is augmented with additional functionality to search current auctions for cheap deals and buyouts
* By using the BottomScanner module of Auctioneer, it is possible to have an alert displayed when an unusually cheap item is listed in the AH -- the item can then be bought for resale or disenchanting
* Several convenience functions for searching, listing items and displaying past transactions have been added
* Auctioneer displays statistical data on the rarity, historical and recent pricing for your item, as well as vendor prices, the stack size for the item, and what trade skills it is used in
Many players find Auctioneer to be an invaluable addition to WoW with regards to trading on the auction house. This is true especially for inexperienced players who can't correctly judge the value of an item yet. Also, since Auctioneer uses data collected on the specific realm the player is on, it is more reliable with regards to the current market situation than databases such as Allakhazam and Thottbot, which base their pricing information on global market data. Get it. Use it.
Maximizing Training Bang for the Buck
There are a lot of skills and spells you can train as you progress. However, not all of them are useful. As a mage, do you really think you need to invest 88s 20c into the first two ranks of Amplify Magic? Are you still using Heroic Strike at level 32 as a warrior? As a feral Druid do you really need to learn Starfire? Think long and hard about how valuable each skill is before splurging on them.
This goes doubly for trade skills. If you are dead set on leveling a production trade skill instead of taking two of the gathering skills, remember that not everything your trainer offers is worth buying. While it might be nice to have a long list of colorful shirts and dresses to produce as a tailor, for instance, the truth is they offer very little in the way of potential revenue. Also keep in mind that, generally, whatever items you craft at lower levels will not likely sell for more money than you could have made by simply selling the raw materials used to make them. For this reason, two gathering skills are highly recommended until you get closer to 70 (60 if you don't have the TBC expansion).
* EXCEPTION: If you are leveling trade skills while advancing, review the materials requirements of every recipe, pattern, plan, or formula that are planning on purchasing from a trainer. For example, some of the shirt patterns for tailors use very few materials and thus yield a more efficient manner of leveling the trade skill. Check profession leveling guides here on the wiki, ask a guild-mate or friend, or check out information on other web sites to help in this area. A little pre-planning and fore-thought can save you huge inventment costs in the long run.
Making Money
World of Warcraft offers a lot of ways to make money. And much like the game in general, there is no one "right" way to make money, although there are some definite wrong ways! Among legitimate approaches, some people like to play the Auction House, some people do their daily quests, some people tend to farm, etc. Many characters do a combination of all three of these along with other activities. Below is a compendium of money-making methods, starting with some of the less conventional/profitable methods first. We begin with an old "favorite" of some n00bs...
Begging
Nothing says "Loser" like begging. Everyone (and I mean everyone) hates beggars. Don't do it. If you don't care about etiquette, you can make a small amount of money this way, but it isn't as efficient as the regular (and respectable) ways of making money. It will also get you on ignore lists, fast. Not only that, but it can hurt your reputation forever, not to mention your later chances of getting into a good guild. If one of their members remembers you as that obnoxious level 5 gnome beggar in Ironforge, you may as well kiss your application goodbye. Many players have surprisingly long memories when it comes to beggars they've hated. So just don't do it.
Be aware that promising to pay strangers back if they give you the money is a nice gesture, but is likely to be met with scepticism and cynicism. Better to try this with a friend or a guildmate than with strangers, and always, always keep your word.
Also bear in mind that the success of begging attempts is also highly server dependent. On more populated servers, or servers with a higher concentration of high-end (level 70) players, you're less likely to get a sympathetic response. Players who are lower level and/or new to the game themselves, on the other hand, are more likely to be sympathetic towards poor newbies.
Note that begging is not limited to lower level characters, however. Even players in their 30's and above can be heard begging for cash for large purchases like mounts. These are probably still "newbies", working with their first character; with experience, players hopefully learn how to plan better as they level. If you find yourself coveting your first mount, and with no money to purchase it, try to swallow your frustration and work at earning and saving up so you can buy it honestly. Nothing is more annoying to other players who are working hard to earn their own money than hearing someone begging for gold so that they can buy a mount or fancy piece of gear.
Dueling
This is a harder way to make money but it might work in Ironforge, Orgrimmar, etc. Start by telling a lvl 30-35 that if he beats you in a duel you will give him 30 gold but if you beat him he has to give you 4 gold. This is a slow way of making money (and often the other player won't cough up the money anyway) but I've heard of people getting upwards of 50g over several days in Ironforge. Be warned that if you happen to lose the duel and don't cough-up the promissed money, your reputation will get around as fast as if you were begging. Players that swindle other players out of money get bad reputations FAST. Many players have multiple toons on a server and are not opposed to telling everyone in their guild that you just cheated them. Getting black-listed for this type of behavior on a well-established server can have profound concequences on your ability to make money from the Auction House and trade channels. So if you use this method to make money.. you had better have the gear, ability, and gold to back it up.
A comment on this method; if you offered this to me, that would be the last thing I'd ever hear from you. There's an ignore list for a reason, and I have little patience with other folks scheming drama. Do I have any reason to trust you and to expect you to deliver? You are just annoying me. (You know that out of all the folks that read this method and actually try it, some of those are going to go the 'stiff the customer' route, it's a given, right? Well, there you go ...)
Lockpicking
Rogues can make some money by picking locks for people and getting tips. Not a great revenue source, but a decent one to supplement multiple strategies for making money. Generally, the usual lockpicking tip is between 10 silver to 1 gold, the most common being 50 silver. Sometimes, you can get lucky and have someone tip up to 5 gold for lockpicking several (or even just one) boxes. It's always beneficial for a rogue spending time doing repairing, training, etc. in a city to put up a lockpicking advertisement on the trade channel. Just make sure you let the buyers decide the price and that your lockpicking level is high enough.
Summoning or portal opening
These are Warlock and Mage only skills which can net you some money. It's not much, but a few gold is worth it. Note that mages have an easier time of this than Warlocks as Warlocks need to be at the location for the summoning and need an additional person (a 3rd) for the group to help out with the summons. Mages only need the reagent to open the portal. While the Warlock doesn't incur a cost, the Mage will typically be more successful at finding employment using this method.
Selling Vendor Trash
Any item with a grey name is considered Vendor Trash or Poor quality. White items are used in Tradeskills or as spell reagents, so you may want to check some web sites (as listed above in the AH section) to see if they're worth more than the vendor price. Keep your eyes out for regular quality weapons, as even the worst of these tend to sell for several silver. Also, white (or even grey) shoulder armor under level 20 sells regularly on the auction house, mainly because there is nothing better available at that level.
Unless low quality items have some known quest use or are coveted by other players, you should try to sell it as soon as possible to create bag space. Always (or almost always, see above exceptions) keep things like cloth, leather, herbs, or large stacks of white/gray items over other loot when you have to decide what to keep when your bags get full. It might be worth your while to invest in larger bags (8-10 slot), especially if you know a tailor.
Auctioneer, mentioned above, is useful for maximising profit gained from vendor trash - it augments the tooltip for each item with details on that item's vendor sell price (as well as auction value, if it has been seen at auction), thus allowing you to decide what to throw and what to keep.
AutoProfit is a particularly handy addon if you regularly bring home several bags' worth of trash all mixed in with the rest of your inventory - it allows you to sell all gray items to the vendor with a single click.
In general, if you have bag space, you should always pick up whatever vendor trash you can, particularly weapons. Don't be too proud. This stuff may not sell for much, but vendor trash can easily pay for your repair bills, and as you level into your 60s that's not an inconsiderable amount of money.
And now, on to the more conventional (and higher reward) methods...
Selling Items on the Auction House
The Auction House (AH) is a brilliant way of making money if you know the tricks on how to do it. The basic strategy with the AH is to buy things cheap, re-list them on the AH, and then sell them for a profit. Even better, of course, is to get good Items from drops and then sell them on the Auction House for pure profit. Many players generate most or all of their cashflow simply by speculating on the AH. So a good understanding of the AH, as well as some time to invest, is essential to turning it into a money-making proposition for you. It is also highly recommended that you get the Auctioneer addon (as mentioned above).
One piece of advice that players should follow before starting new WoW characters is to choose the proper server. Lower population servers generally have lower prices in the AH, and less demand for items. This is good news if you already have enough money, as things are cheaper, but for poorer players (with gathering skills), a more populated server will garner you more money for what you gather and sell.
Tips on using the AH:
* Know the price of your items and how much they are worth; make sure you check this as the more accurate the price, the more sales you will get. Auctioneer can help with this. (Auctioneer can also get a very wrong ballpark price on some occasions, so you are going to have to use your own savvy for a reality check.)
* Always post a closeout price on your auctions. Don't think that "They'll just bid it up anyway." Many players will not bid on an auction with no closeout unless the item is heavily discounted. Then you may get a bidding war, but the time between bids is long enough, it usually sells for a fraction of what it could have gotten. If two interested players are both in the auction house at the same time you may get a faster bidding war. That doesn't work either. I have gotten in bidding wars with other players and if I want an item and get overbid in quick succession, I leave and come back later, before the auction ends. Less overbidding. It will still end up selling at a bargain price, whoever gets it. ... Or just keep on doing what you are doing. I like your bargains. I just bought a blacksmith recipe for shield spikes for under 20 silver, because while the demand was very high, the turn-around on bid notifications was slow enough that it only went up to 'under 20 silver' from the opening price in a 48 hour auction. (remember, the increments per overbid bid are small) I sold it for 8 gold in less than two hours. The main difference is that I had a realistic starting price and I posted a buyout price. You will have more sales at a higher price and get your money more quickly if you post a proper closeout price.
* When selling, make sure that you are not pricing way above the others; the best bet is to aim higher if you know it will sell before it expires, or at the same price or lower if there is lots of competition.
* Don't gouge your customers. You can make plenty of money on the AH without charging exorbitant prices. Demand is price sensitive, and people tend to have a good feel for what an item is really worth. If your items always come back, you are probably charging too much.
* Be aware of the seasonality of items. When the Darkmoon Faire is in season, Darkmoon cards and decks (Furies, Elementals, Lunacy, etc.) tend to sell well, but prices also tend to get depressed. When the Faire leaves, prices return to normal, but sales volume decreases. The same is true of things like Snowman kits, Red Holiday wear, etc. Holding onto that Snowman kit for a few months, and then listing it in July, can net you a significant profit.
* Be patient. If you are trying to sell an item for a large amount of money you might have to post it for several days in a row, or post it then wait a week and post it again.
* Be aware that the listing costs of items are very important. For instance, Armor and (especially) Weapons have high listing costs, meaning that if you're going to buy them on speculation, you had better be darned sure they will sell within a few listings, or the listing cost will destroy your profit margin.
* Recipes, plans, etc. have lower listing costs, making listing them over and over again less painful.
* Be cold-blooded about admitting that you've taken a bath on an item. If you bought that sword for 5g, listed it for 10g, and the listing cost is 2g50s each time, after two times it had better sell just to break even. Once you hit that point, don't keep listing it over and over in desperation trying to make something off the AH. D/E it, or vendor it, and move on. Lesson learned. Don't get trapped in the fallacy of sunk costs.
* Some of the best things that can be sold in the auction house are special items or "Pets" that can only be found in certain areas. For example, the Savory Deviate Delight recipe can only be found in Horde areas, and for this reason sells really really well on the Alliance AHs.
* If you have Auctioneer, run it for several weeks before beginning to speculate. That will give you a well-populated database to work with, which will have enough historical data to make reasonable purchasing decisions.
* Likewise, Auctioneer users should always check the Bid % of an item before buying it on speculation for resale. The Bid % is an indication of how often this particular item gets bid on. If the bid % = 0% (i.e. no one is bidding on this item), that means that the item probably won't sell. In most circumstances, before you buy an item on speculation, you want to make sure that is has a minimum Bid % of at least 4%, and closer to 10% is better.
* Keep track of the median disenchant value of the items you are selling. In some cases, if an item doesn't sell after a listing or two, simply D/E'ing may be more profitable than trying to sell the item at fire-sale prices just to get rid of it.
* Speaking of disenchanting, check the market situation on your server. If it is a long-running server, enchanting materials such as Strange Dust and Magic Essences may well be very expensive (for example, a typical price of 50s or more for one Lesser Magic Essence is a strong sign that your realm has a healthy enchanting market. Likewise, be suspicious of players asking for high level enchants on the public chat channels, as usually this means the server has a high demand for enchanting materials). If this is true, consider getting Enchanting as your second profession in this case -- mainly to disenchant anything you find and sell the materials you get from it. This has the second major advantage of being able to turn useless quests rewards (which are soulbound) into a lot of gold right from the beginning. You can also disenchant any old gear you're not using anymore, instead of having to vendor it.
* Likewise, if you use a dedicated character (such as a bank 'toon) that does nothing but work the Auction House, have him/her pick up enchanting, so this character can disenchant low-level items.
* Don't put all your eggs in one basket. It's a lot better to spend your working capital on buying forty items for auction, each with the potential for profit, than to take all your working capital and invest it in that one purple leatherworking recipe that you hope will make you several hundred gold. If that puppy doesn't sell, or doesn't sell for what you want, you've just wasted all your working money, and deprived yourself of a lot of flexibility. Leave speculating on purple items until you have a few thousand gold squirreled away.
Buying items for Speculation
Buying items for speculation means buying item cheap in hopes of reselling for more. This works, this works well, but this works only if you know your market. Stick to what you know. Make cautious forays into unknown areas to test the waters.
In speculation, knowledge is power. Download, install, and run Auctioneer. Get familiar with it; scan the auction house (an Auctioneer function) frequently (at least once a day) to build up a data pool. Use it for some minor test investments to get comfortable with it. Beware that the data can get very biased, and give false results; you will need to do your own reality check.
Items to speculate on are not merely cheap; there must also be a demand or you will end up with a lot of cheap items sitting in your inventory. Items that are always in demand are:
Quality gear, especially at key levels - see 'twinks' below. Rarely not at least green. Always think, "Who needs this?"
Materials ('mats') - items that get used in professions. This is driven more by use than by source; for example, copper is very easy to mine, but it is widely in demand, and you can often find bargains in copper, bargains you can profit from. Contawise, some very scarce mats may have low demand, may only be used in one mediocre recipe, and may not sell.
Recipes - provide in-game capability to create more kinds of items, and so are always in demand, BUT be careful; if the ingredients are obscure, and the benefits marginal, or the recipe is too common, this is not a good option. Some otherwise very good recipes drop far to often to hold value - Copper Chain Vest comes to mind. This produces an excellent entry-level item, but the recipe is available for low silver at the auction house.
Pets - Reasonably good for speculation, but track demand a bit before you invest. Cute pets seem to do much better than creepy pets.
If you make a mistake in speculating, admit that you made a mistake and move on. Sell the item for what you can to recover as much as you can.
Twink items
Many players who already have higher level characters create alts that they level to a certain point and then stop. Often, these twinks are level 18-19, 28-29, 38-39, etc. for the purpose of going to battlegrounds at the top of their tiers and kicking butt. Since these twinked characters are owned by higher level players with lots of cash, they usually outfit them with the best gear available at their level. Thus, items that require level 17-19, level 27-29, or any other items around this level, with good stats or dps, often sell for much higher prices than they normally would. This is especially true on an older server, and also especially true of blue (rare) items. In general, "good stats" include Cloth "of the Eagle" (for mages, warlocks), Leather "of the Monkey" (for hunters and rogues), and Mail "of the Bear" (for warriors/paladins)as well as weapons with these suffixes that can be used by the right class.
Neutral Auction House
The goblins of the Steamweedle cartel have set up several neutral auction houses about Azeroth. Gadgetzan, Booty Bay, and Everlook all house neutral auction houses. The neutral is useful for making money, as commodities that Alliance players can get easily can be sold at a cheap price to Horde players (or vice versa), and then sold at a higher price at a major city.
Buying Items from Vendors for Resale
Although you usually don't want to buy items to sell from vendor, some items can be sold for much more than you pay for them from the vendor. Keep an eye out for these types of items. A key example of this is the Gnomish Lighthouse vendor in Azshara, who sells the [Schematic: Deepdive Helmet] for 36s. Only one may be purchased at a time, but many Engineers will pay upwards of 1g for this schematic.
Some players even turn this into their profession by systematically "plundering" vendors in the game world and then selling the items on the auction house at a significant markup. The reason why this works (even for items which are on unlimited supply at vendors) is, that many players don't want to spend time traveling to specific vendors to get hold of a recipe or skill book. They would rather pay a slightly higher price at their local auction house. In some sense, they use the auction house as a "super market" or "convenience store". So it is completely reasonable and legitimate to be the supplier for this convenience store and make money out of it.
This scheme works particularly well with items such as
* Skill books to gain access to higher levels of professions such as First Aid
* All kinds of recipes (cooking, alchemy, tailoring, etc.)
* More or less rare items that can only be found at certain vendors (eg. Strong Fishing Pole)
Players wishing to avoid spending vastly over the odds on a vendor pattern should consider using Adspace, which will add information to tooltips for patterns, books and similar items detailing their vendor cost and location
Using Your Guild
Guilds are perhaps one the most effective ways of progressing your character, and in turn, making money. Most 'high-end' guilds have a guild bank where members donate items for other members. This may range from potions, reagents, and craftable plans. Usually you will have to donate to a guild bank in order to receive items as well as stay active in your guild, but receiving potions that will aid your progression and craftable plans allowing you to profit off selling the products will benefit you in the long run. Also, donating to your guild bank may mean donating something you cannot use in turn receiving something you can use. Sometimes, additional services such as VoIP servers are provided and play a key role especially in end-game content; communication is paramount to a the success of an efficient group. Efficiency results in receiving gear faster, running more frequently in a shorter amount of time, and in turn making more money from runs. In a well put together guild, members become a close knit community including financial and questing support, which are among the most profitable benefits. If you have not considered joining a guild as part of your strategy moving through the game, you may wish to strongly reconsider.
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