Pathetic that you need a bot to perform your rotation.. I would instantly spit on anyone in my guild that use it.
Soapbox still needs a lot of work in some of the rotations, but it's really great for some specs/classes. DKs, mages, feral dudus..
I think soapbox has a premium price of entry. It is what you call a price point where the masses stay out, but the dedicated and interested open the door.
If he makes just enough sales to be happy, but not so many that he ever has to waste time with the high maintenance crowd.... he is far ahead of the bot power curve.
I never minded how huge the HB community got. What I hated was the high maintenance people constantly sucking the life out of the Dev/Support areas of the site.