eSports is currently huge. Recent Dota 2 tournament called The International gained over 1 million concurrent online viewers[1] and had a prize pool of $2,874,380 USD.[2] Starcraft 2 World Champion Ship series had an average of 68752 viewers over 3 days and peaked at 116,796 viewers on the final day.[3] League of Legends Season 2 Grandfinals pulled in 8000 people to the venue itself and over 8 million people tuned in through twitch or television (Korea & China).[4]
It's clear that people are interested in eSports. So why not allow your news team to write news about upcoming events and results after the event has ended?
Sources:
[1] The International hits 1 million concurrent viewers - GameSpot.com
[2] The International - Dota 2 Championships
[3] World Championship Series • Fuzic StarCraft 2 Stream Stats
[4] League of Legends World Championship Draws Over 8 Million Viewers