We're better than the rest of the MMO community, so the only thing we can compete with anymore is ourselves. To do this in a friendly and community-friendly way, I vote for a Member of the Week contest every week. Users can nominate up to 1 post of 1 member every week and the person with the most nominations will receive a bit of rep or whatever you decide to hand out and the title 'Member of the Week' for the next week. That user cannot be member of the week for x amount of time. Posts that can be nominated have to posted in the same week to be nominated. You get the point.
Sound fun? Tell me if you need to clarify anything. I typed this up pretty fast so I'll fix it up later.