Yeah i personally think they are missing something with this game. But it will have a lot of players at the beginning because of the elder scroll things, but after a moment, i don't think player stay in the game.
The craft is a joke (and is useless), the combat system is a joke, the skills are a joke, the leveling is a joke, the loot system is a joke, the pvp (i did not try because i hate pvp)...
I will not buy this game, maybe i will play if there is a private server but i will not spend a coin in this game.