Alright, this scam, well is basically a really fancy CoD scam that has very low risk of getting banned for, but you will to put some time in it.
First, Make a new character, lvl him to like 7, then do /who 55-70 , then msg everyone on that list, saying "Hey, Im new to WoW, I was wondering, do you know how to put those funky letters in your name?"
The most common responses are
"No"
"Yes (then they tell you"
or
"Stfu noob, leave me alone"
and
They simply don't anwser
If they said No, right their name down on a peice of paper, if they didn't respond, they write their name down on a another peice of paper and try them again later. Note, if they said stfu , or yes, you could write them down, then don't bother them again if you plan to do this again.
Now with your big list of names wait a few days so they will forget about it, hopefully, after that make another character named like Ellottery, with some of the letters weird, and the double ll might confuse them thinking it's 1 l.
Then go to a newbie zone, but tons of shoes, then gift wrap them.
Then mail each person on your no list with something like this message
Title: (Month) 's Lottery
Hey! WIn a blue, or maybe a shoe, play this month's lottery.
PS: The reason your getting this message is because one of your friend's have signed you up for the lottery!
Then make the cod between 1-50 gold, the lower the most likely you'd get reported. If you really want to cover your ass more, you could buy some crappy blue and cod it for this message.
Then get a friend and after 3 or so hours after the CoD is been sent, get on your main and say in the trade channel "Did anyone get this lottery mail"
Then have your friend say "Yea, I got it and I won (enter nice blue or epic item here)"
I've done this scam about 6 times total, got threatened to get reported 4 times, I simply messaged them saying "Sorry you didn't win, would you me to remove your name for next month's lottery" If there still mad, you could always give back their money. Note the only reason this works is because, American's love to gamble.