The new services are currently only available on some US realms but as they have said, quoted below, will be opening up on additional realms in the coming days and weeks.As recently announced on the front page of the community site, we are in the process of adding new guild services that will make relocating to a new realm, switching factions, or changing your guild name easier than ever before. You can learn more about these services on our official announcement and FAQ here:
New Guild Services Now Available - World of Warcraft
Blizzard Support
As a part of this process, we're offering players on the select realms the opportunity to take advantage of these services before they become widely available, as well as help us perform additional testing for stability and functionality. If you are a guild leader on any of the NA realms listed below and are in interested completing a Guild Master Realm Transfer, Guild Master Faction Change, or a Guild Name Change, we encourage you to do so as soon as possible.
Guild faction change - $40 US
Guild transfer - $35 US
Guild name change - $20 US
Q. How much do these services cost?
A. When purchased individually, the Guild Master Faction Change costs $40 US, the Guild Master Realm Transfer costs $35 US, and the Guild Name Change costs $20 US. You will receive a $10 discount when purchasing Guild Transfer and Faction Change in the same transaction, for a new total of $65 US. In addition, one Guild Name Change is free with the purchase of either a Guild Master Faction Change or Guild Master Realm Transfer. All sales of guild services are final -- no refunds will be given once a purchase is made.New Guild Services Now Available - Updated - Forums - World of Warcraft(Please note that we look forward to adding additional realm availability to the service, including EU realms, in the coming days and weeks.)
Not posting the entire list of eligable realms, rather visit the link for that.
To be fair I think this is about time. These are services that have been announced for quite some time and I think many people have been anticipating them to have come sooner. I reckon Paragon will be quite upset they didn't wait a few more weeks, maybe they'll disband DREAM Paragon and rename Paragon to DREAM Paragon for the level 25 guild now though? I think the pricing seems about right too. Nothing to complain about. Now I just have to convince my guild to go horde.