Greetings,
I just recently opened a server. It's on 3.3.5a and is loaded with custom content at level 80. It's instant 80 and I had a one week closed Beta that gave us a starting core of 6 or 7 players. I'm a week into live launch and my player base has dwindled. I have 1 or 2 players who log in per day and the rest have stopped playing. I'm getting new players, but they don't stick around after seeing how many are on. They usually throw on some gear and jump around the mall and log out. I have some advertising going and am getting 6-8 new accounts created per day, but again, no one sticks around when they see who is on. They don't even check out the custom content.
Thus I am asking for tips and perhaps even a guide on what I need to do to get that small pool of players every server needs to start with. It's a well developed server with lots of unique features, but what does that matter if no one checks it out? I don't know if I should be panicking or patient. Any advice is appreciated especially if it comes from experience.
Thanks