Well, we knew it would come to this sooner or later, advertising in video games. At first you may think that it is a waste of money for Obama, advertising in games that will only bring awareness to teenage kids who can't vote yet. But in a 2007, The Entertainment Software Association conducted a survey and compiled their results. Showing that Obama's plan might bring a whole new battleground for future presidents. Statistics show that 65% of Amercans households own and play computer/video games. It also says that the average age for a gamer is 35, a prime voting age.
The advertisements are in certain EA games only though. A list is provided here. (Take note that some of these games are already some the most played and purchased games of the year.)
- Burnout Paradise
- Madden 09
- NASCAR 09
- NHL 09
- Need for Speed ProStreet
- Skate
- and much more.
The ads within the game are your typical ads, such as a billboard that says "Early voting has begun" followed by the URL for voteforchange.com. Also, these flashy signs will only be available to console owners in select states (Swing States if I may add ).
- Colorado
- Florida
- Iowa
- Indiana
- Montana
- North Carolina
- New Mexico
- Nevada
- Ohio
- Wisconsin.
Lets see how this ad campaign turns out. Maybe four years from now we'll start seeing bigger and better ads in our games. Maybe even World of Warcraft , that would bring a lot of voters. And even more trade spam about politics.