The new CEO of Virgin Media, Neil Berkett, has openly stated in an interview that they think net neutrality is “a load of bollocks” and claimed they're already doing deals to deliver some people’s content faster than others. They would then put websites and services that don't pay Virgin in the "slow lane", meaning those sites would load slowly and cause most users to give up using them, feeling forced to use whatever Virgin wants to push through their network.
If you have no idea what the hell any of this is about, look down to the youtube clips and watch them. Basically, Virgin Media is the 1st ISP to announce that they will be trying to turn the internet into more of a commercial use, as the T.V. audience is constantly getting smaller and the internet audience is just growing rapidly.
Youtube Clips:
Goodbye Virginity or Goodbye Internet
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Stop Virgin or watch internet freedom disappear.