Originally Posted by
Vindicated
1. Unless it is wholesale, but good quality clothing, don't start. People still buy cheap. If you are looking for a niche then you will need lots of advertising towards those types of people.
2. You aren't wasting time. I used to work for a gym (not anymore) that failed to properly plan and have everything set up. Their business boomed, and they weren't prepared to handle the inflow. That led to bad customer service and the gym ended up going out of business.
3. If you are serious about your clothing brand, you will have some start up capitol (I assume you do). Spend anywhere from $500-$2,500 (at least) for a simple, easy to navigate site that works and is secure. Because you won't have a store, your website IS your store. I don't want to buy clothing off some crappy site; it leads me to believe the clothing itself is crappy.
4. Make sure that you follow all business laws and file for an LLC or some other form of business. I would recommend hiring a finance attorney