Originally Posted by
fearfart
You're doing nothing wrong. Step out of the guildwars 2/rift/mists of pandaria mindset and back into WoW classic, DAoC, Runescape and Everquest mindset - where leveling in itself is a huge part of your journey and where reaching max level could easily take 1 or 2 months. Hate it or love it, this is the route ESO seems to have gone for now. Try to keep a focus on single target killing and healing for your first 20 or so levels, things will be better once you unlock your ultimates and such but the real AoE killing action only happens once you hit roughly lvl 38-42 of your skill trees and unlock stuff such as impulse.
Take the world in, smell the flowers, catch some butterflies, read the quest text - or don't, just enjoy yourself and before you know it you'll be rank 10.