In this you will read a self-made guide on how to lead a guild. Credit for Cush and Salfiti for the ideas.
~Picking a suitable guild name~
First off decide if you are going to be a PvP, Casual, or Raiding guild. Most of the funnier names belong to PvP and some Casual guilds. Raiding guilds you might name "Angelic Order" "Black Fist Clan" "Stone Edge" "Discord".
General PvP names can be "PvP ON A PvP SERVER" "Twinkies taste good" "Great minds twink alike" "My mount is your mom" "Suffer Well".
Casual Guilds can have anything from "Sapd girls can't say no" to "Demonic Ruin".
~Forming said guild~
Now that you have your guild name set up and good to go. First before you buy a charter check if the guild exists. If it already does choose another name rinse and repeat until you find a name that isn't already a guild.
Buy your charter and go advertise to people. Here are some examples at doing charter sig findings.
Good: "<Insert Guild Name Here> Is looking for signatures! We plan to be a PvP/Casual/Raiding guild. On formation we will have a tabard, and atleast 1 bank tab. Paying 2g a signature!" This one tells you future plans and makes the guild sound really attractive. I found out after some field tests members will stay longer if you give them around 5g+ for a signature.
Bad: "WIL SOME1 PLZ SING MY GULD CHATER!?" In this one we don't know what the guild is planning to be, nor do we know if the future guild leader is sane enough to lead a guild.
After you turn in the charter type something along the lines of "Welcome! You can leave if you want or you can stay." wait for a few minutes for people to leave. The ones who stay might be very dedicated members (I will get to promoting in a moment) and might make good guild officer candiates.
First order of business make a tabard. Its best to have the guild members suggest colors and schemes before you make a Tabard for your guild called Iron Fist and make the tabard pink with a cupcake on it. If you do this people might see you as a respectful person of other's opinions.
Secondly if you have the money go and buy a bank tab (Only if you mentioned after forming the guild you will have a bank tab shortly after forming). If you didn't mention a bank tab the moment after forming the guild wait on it for a few days.
~Guild rankings and rank settings~
Ok we have the guild form, everyone is happy with the chosen tabard and going about thier own business. Now is a great time to get the ranks configured and named. First off under guild control I found it best to have everyone be able to invite someone. For the default ranks that can remove players uncheck that box as you don't want to come online and see your favored officer Pwrhungry kicking everyone out because he had a bad day outside of WoW.
Have officers be able to demote, and promote. Name the ranks different names if you wish. I personally chose the titles from Fable 2 as my ranks.
If you did set up a guild bank tab my preferred settings (you don't have to do this) is new memebers able to gawk and deposit. Members able to take out a stack of something and able to deposit. Veterens able to pull out around 2 stacks and able to use the bank for repairs. Officers same as veterens just more repairing gold to use.
~Picking your officers~
Ok you've managed to keep the guild around for longer than 2 months and your guild is lively and doing everything as planned, but you keep getting requests from your non-officers if they can be an officer. Best way to get around this is to have your current officers suggest people for the rank, or promote the people you've been watching and look responible enough for the rank.
If you still have that officers can't kick people. Your lackeys can see that you still don't trust people for the officer rank. If you have that enabled your lackeys will mostlikely love you more than they should and the chances of having a power crazed lunatic as an officer.
~Booting people~
By far the worse thing I've seen someone do is give me a warning, and coax me into it as a first warning, and then I log onto WoW the next day to find the whole guild has me on ignore and that I'm removed from it.
^ That is a bad way to remove someone, with the removed person having a lack of understanding and reasoning behind the actions of the guild.
A good accepted way is to give a person a warning if its minor or if its major as in wiping a raid out of boredom, or as extreme as ninja'ing something from some other guild. The raid puller should be given a heavy warning "<player name> If you pull Sartharion one more time when no one else is ready then you will be removed from the guild.". For the Linja Nooter say something like this "<Player name here> your actions of ninja looting are not acceptable. You will be removed from this guild and you will have to pay the person you stole from's repair bill." followed by /gkick <Name Here>.
~Credit~
This is still WIP I will be adding more, but the main credit for the idea goes to these two threads. http://www.mmowned.com/forums/wow-gu...ild-guide.html and http://www.mmowned.com/forums/wow-gu...ful-guild.html
Have fun with this. I will be updating this guide as I go.