Its marketing scheme.
The Owner will just create a new account -> "Reseller" and soon that "Reseller" vanished and no way to trace it back to the owner
with that method, the product ratings/review will take negative impact to consumer. Owner had no choice but to "Shut Down" because no longer generating income.
Create a new site and rename the bot and Change Interface Design. Soon ready to sell with another brand new "Reseller" with Lifetime bait. Then followed up with "Reseller magically Disappeared". Rinse and Repeat Tactics.
That why Its better not to Bot at all and just play on your Main account manually with addons.