Even the specific EA Sports FC branding isn't an issue menu


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    Even the specific EA Sports FC branding isn't an issue

    Apart from the name that appears on the cover, the newly released game will also lack any official reference on World Cup Madden 23 Coins. World Cup, the quadrennial international tournament run by FIFA. EA collaborated with FIFA to release separate World Cup-branded FIFA World Cup titles every four years beginning in 1998 until 2014. The company also added a separate World Cup mode to its highly-priced Ultimate Team digital card game for FIFA 14. That integration expanded to a wider World Cup update in FIFA 18.

    There are reports that FIFA 23--which is scheduled to release in the coming months as EA's final title under the FIFA license--will also expand on the World Cup mode and include the women's World Cup for the first time in the history of the franchise. "Our final FIFA product will also feature more game modes, features, teams leagues, teams, players and competitions than previous version," EA said in an announcement.

    EA's breakup with FIFA isn't exactly a surprise. The gaming giant-publisher has publicly stated that the company was "reviewing our agreements for naming rights with FIFA" in October, amid reports of clashes over pricing and exclusivity. The February report also suggested that Wilson claimed to EA workers that the FIFA license had "precluded our the ability to branch into the areas that players want" with regard to game play.

    Even the specific EA Sports FC branding isn't an issue; the name showed up in trademark filing in 2012, and VentureBeat journalist Jeff Grubb confirmed the name in a March chat on Giant Bomb.

    The year before, The New York Times revealed that FIFA was requesting EA to raise the $150 million that the publisher was already paying annually for the rights to its brand name Buy Mut 23 Coins. However, EA was reportedly beginning to question how much value the FIFA name added to its renowned game franchise.

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