Secret (Bug) added in new patch Curse of Naxxramas.
1) Open Hearthstone
2) Select in menu Adventure mode
3) Select Training, normal mode
4) In the selection of the deck, on numpad press one of the three buttons
"/" - challenge missions.
"*" - bosses of Naxxramas (Normal)
"-" - bosses of Naxxramas (Heroic)
By clicking on the boss you start a fight with him.
If the selected block boss is not available, you will see (hear) quote Kel'Thuzad.