Instagram is trying to kick Snapchat out of its front-row seat at live events.
The photo- and video-sharing app launched a new channel dedicated to live concerts, sports and other events, where users will share videos from the venues and users can watch from anywhere, Instagram announced today. The feature is similar to Snapchat's Live Stories, and this is the second time in the past month that Instagram has updated to match services offered by its upstart rival.
Last month, Instagram released a feature called Stories, which Snapchat offers under the same name. Stories are for everyday users, brands and publishers to post video chronicles that disappear in 24 hours.
The emphasis on live events borrows from the concept of stories, but focuses them on special Events this weekend, like an Adele concert or the Olympics.
Snapchat has said it reached 50 million viewers in the first week of Olympics coverage inside the app. This type of premium content, surrounding high-profile events, can be lucrative.
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