Why is everyone paying so much for a game key?

[sharkyx1x]

Just curious what makes this so valuable

[Sychotix]

Nothing. People will try and sell it for as much as people will buy it for. Supply and demand.

[bunnysaber]

^ Low supply + High demand = High prices.

[sharkyx1x]

i understand there is a high demand... but why, the game doesn't look THAT fun to be paying upward of $200 to play in an unpolished beta, i feel like im missing something